The campaign of the year
boasting a 1000% increase
in website traffic.
Originally as their website design and development partner, our team at Fat Media is proud to have updated and refined their website over the years, to keep up with evolving website standards as well as provide their users with a better platform for their needs.
Services delivered
- Website design and development
- Live chat functionality
- Digital marketing campaigns
Recognition achieved
- Best Digital Marketing Campaign
in the Third Sector
Northern Digital Awards 2018
Results. Delivered
1000%
8
2,300
Our challenge
We have worked
with BeGambleAware
for many years
We expertly provide ongoing digital marketing support, which is why BeGambleAware came to us to create an innovative Responsible Gambling Week campaign…that would go on to be award-winning. BeGambleAware is the UK’s national charity, committed to minimise gambling-related harm. It seeks to help people recognise when their behaviour could be problematic and providing for support for those in need.
How did we do it?
Responsible
Gambling Week
In a joint initiative with Industry Group for Responsible Gambling, BeGambleAware and ourselves created Responsible Gambling Week. The intensive week-long campaign aimed to encourage gamblers to take an objective view of their gambling habits, and educate them to recognise the signs of when their behaviour is becoming a problem.
For this important campaign, we knew we had to come up with something truly spectacular that would stand out from the crowd, while delivering an important message.
We decided to use a combination of Google, social media and banner advertising, all of which pointed users to a specific Responsible Gambling Week section of BeGambleAware’s website.